Cass is a seasoned CMO and brand strategist with a track record of transforming bold ideas into market-leading strategies. With over two decades of experience at Virgin, Philips, Schneider Electric, and now eEnergy, he has built and unified brands, driven sustainable growth, and led innovative Net Zero solutions. His mission is clear: to make Net Zero both possible and profitable for businesses.
With a strong academic foundation in marketing and brand strategy, Cass has honed his expertise at some of the world’s most recognized brands. He ensures that every part of the business is aligned, inspired, and engaged, creating a seamless and impactful client experience. By putting the customer first, he drives strategies that not only enhance brand value but also deliver tangible business outcomes.
Away from the boardroom, Cass is an avid skier and cyclist, bringing the same determination and precision to his personal pursuits as he does to his professional role. His leadership is built on authenticity, grit, and a relentless focus on delivering results that matter to customers, shareholders, and the future of sustainable business.
